A common pattern for healers + lightworkers when they first start to share their offerings and wisdom is this:
Being general as fuck.
Hahaha. But seriously. Yes you can help alot of people. Yes you can help pretty much anyone with the tools you have.
But that's not going to throttle your business and work forward.
Because when we talk to EVERYONE, not wanting to leave anyone out and thereby making the topics of our videos and posts very general... no one knows were talking to them. And they dont feel a connection.
Examples of being general:
♥ How to find deeper self love
♥ The benefits of meditating
♥ How to shift your self talk
These examples have great info in them, life changing information.
But they could apply to an 18 year old girl fresh out of high school, a single mom of 35, a man who works a corporate job in his 50s, all with completely different goals and unique challenges.
You might get some clicks, but you wont have that experience with someone where they are thinking 'Wow I feel like they're talking directly to me'.
It's that feeling right there: 'I feel like they're talking directly to me' that makes people want to reach out, work with you, and buy from you.
So what to do?
Decide who you're talking to. This is called your niche. Your niche is your group of ideal clients, who you tailor your work towards.
Choosing a niche confuses a lot of people.
It shouldn't.
Your niche is very very likely- you, 3 or 4 years ago.
Where were you at 3 or 4 years ago (or even 1 year ago or 8 years ago depending on your life)?
That person is very likely your ideal client.
What were your goals? Your challenges then? What did you need to hear?
Speak to that person. That's your ideal client 99% of the time.
So those general posts from above might become:
♥ How to find self love when you're going through a painful breakup
♥ Why I wish I started meditating in my 20s
♥ How I went from insecure to confident girl boss by shifting my self talk
The content in the articles will be very similar, but the focus is now tailored to an ideal client in these examples.
The new examples above would likely all speak to a woman in her 20s on a (probably new) spiritual path who desires to feel confident, get over a breakup, and have an epic career.
Does this make sense to you?
So - your steps here, if you've been caught in the cycle of being too general are:
♥ Identify where you were at a few years ago
♥ What does that person dream of, have challenges with, and need to hear?
♥ Tailor your blogs and articles to that person
And if you're scared of losing people who you could help, I'll leave you with this quote:
"Speak to many, attract no one. Speak to one, attract many.'
People outside of your ideal client will likely still come to you and benefit from your work, because they love your vibe and still get wisdom from your work.
But you'll actually be able to create a successful business from this work now, now that you know who you're talking to.
Did you resonate with this post?
Here are some ways we can connect more deeply…
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