Marketing is not telling someone about your product.
Marketing is building relationships!
When new entrepreneurs have an offering, they tend to jump on social media to tell everyone about it.
Ex. A woman is offering angel card readings. She shares an IG post saying: "I'm offering angel card readings for $X!" with a photo of angel cards.
It's not a surprise when these posts fall flat, and no one books.
Why?
Because, believe it or not, there's no marketing in that.
What would a post look like, with actual marketing?
That woman, might post something like this:
"Last fall, I lost my job. I hardly had any savings, and just 1 week after receiving the news, my landlord informed me I wouldn't be able to renew my lease, as she was selling the house.
I was shocked. Upset. Afraid. Angry. All of it. In a particularly low moment one afternoon, my angel cards caught my eye, they were on my desk, shimmering in the sun.
I felt a moment of hope, walked over, lit a candle, and gave myself a reading.
In that reading, Archangel Michael clearly showed up, and reminded me that my soul wasn't happy in the city I was living in. I'd been trying to suppress that. The clear guidance from the cards, was to use this time as an opportunity to move. It was a leap of faith, I had to put several expenses on my credit card - but it worked out. I landed an awesome job in my new city, and found an amazing apartment within 2 weeks of deciding to make the shift.
Angel oracle cards reminded me of my soul path. I'd love to offer you a reading, to help you discern what YOUR soul is saying. *Insert details about the readings.*"
THAT is a post with marketing! It's a post that allowed the reader to develop a relationship with the author and her story, WHILE provoking interest in her service.
So you see... Marketing is first and foremost, about building relationships!