So... I recently had a launch that went really well, where I didn't follow most of the basic "rules" for marketing, or for selling an online course.
I'd like to share why what I offered (a journey on connecting with Dolphins + Whales) - was successful, despite going in the face of standard practices.
First... what are these standard practices?
Well.. you start with a "pain point". You feel into what your ideal client is struggling with, and then - you give a solution.
You basically promise or share that you can get them to where they want to go - their goal - and away from their pain point.
While I'm not against this way of doing things per se.. what I often offer tends to be deeply energetic, and doesn't necessarily offer a concrete goal, or solve a specific pain point.
(When I share my programs for growing your spiritually-based business, it actually makes sense for me to follow this model. My clients know they are meant to share their soul gifts with the world, and want to make money doing what they feel like they're here to do - but are overwhelmed / not sure of the way forth. I actually DO help them to reach their goal of having a successful, spiritually-based business.)
But for my other programs - like Dolphin Consciousness - this isn't the case.
We are in a program right now, where we literally meditate with Dolphins + Whales for 5 weeks.
While I personally KNOW working with these beings can bring big effects in people's lives - I cannot and am not interested in promising people what those effects are, specifically.
I'm not going to tell you working with dolphins + whales will make you 6 figures, help you land your soulmate, or any other popular goal.
So how the heck do I market a program with Dolphins + Whales? With no pain point to speak to? With no catchy goal to help people achieve?
Simple... Through FREQUENCY!
Here's the thing... Dolphin Consciousness is not something I liked the sound of. It's in my soul. It is the frequency of my spirit, in many ways. It took me years of deepening into my spiritual path to realize this.
And so... the Dolphins + my Higher Self actually told me to launch this journey. That it was needed.
My job was to embody the frequency, share about it, emanate it, and trust that the Dolphins would call resonant people in.
We had 33 women sign up for the journey - because I was able to embody a soul signature frequency that I carry - and there were women who FELT that, and knew that they carried that within them TOO. Their soul stirred as they connected with it.
So, my marketing was simply sharing frequency, and telling people, if they resonated with that frequency, that they were invited to dive deeper.
This would not have worked if I chose to launch a program that I liked the sounds of.
For example... some people are meant to be ancestral healers. It rings in their bones. I practice ancestral healing, but it's not a part of my soul signature to offer that kind of primal healing on a deep, collective level.
If I offered a course on ancestral healing, it would not have been NEAR as magnetizing, as Dolphin Consciousness was.
The magnetism is in your soul signature frequencies.
So...
My point with this is...
If you want to offer something that breaks the rules, to offer a program that doesn't have a definitive goal you help people with... you must know what frequencies your soul carries.
This is a deep work. It doesn't happen overnight.
But I promise.. if you find what your soul resonates with (for me, that's shown up as Dolphin Consciousness, the Blue Violet Ray - connected with Sirius, and Angelic Energies) --- and you really DIVE into those frequencies --- you let yourself be YOU --- and when it's time, you offer a journey to help others to connect with that frequency - it will be successful.
A huge part of having a successful, spiritually based business, is knowing yourself, knowing your own soul, and doing the deep dive work into your own heart, to know what the codes you carry, really are.
And when you offer your unique codes, value yourself, and your work - you will have success on multiple levels.
Despite any and all models that say - that's not how it works.
If you want to dive deeper into your own unique soul codes, check out my free e-book: Activate the Codes of Sacred Success, here: https://www.bethkatherine.com/activate-the-codes-of-sacred-success